They’re doing some great research at Virginia Tech on how to spread solar more quickly around rural areas.
Recently, Madhav Marathe, a computer scientist who has been studying solar power as prices have dropped over the last 20 years, told WVTF radio that in other states, one of the things that has helped solar spread fastest is for people to see that their friends, neighbors and family members have started going solar.
“It’s well understood in social science that often times people are willing to change their behavior when their peers change their behavior,” Marathe said. “We hope that a similar phenomenon can be put into play when adopting these solar panels in Virginia.”
[Considering solar? Then download our free ebook on the Top 10 Questions on Home Solar in Virginia]
Of course, we agree with the goal of spreading solar around Virginia. It’s our business — and we’ve been doing it for years. In that time, we’ve also seen the power of example. When someone you know goes solar, then the chances are better that you’ll go solar too.
So, to help make it easier for more Virginians to make the mental leap now into getting the solar power they’ve wanted for years, I’m going to introduce you to four Main Street customers who’ve made that leap already. Maybe one of them is your neighbor?
Running Buzz Saws in Galax

Helping Others to Get Solar from Rocky Mount


A Solar Treat after Open-Heart Surgery in Roanoke
Wayne Moore
[Considering solar? Then download our free ebook on the Top 10 Questions on Home Solar in Virginia]
Solar-Powering Heavy Metal in Bridgewater

Does Your Home Qualify for Solar?
I hope this helps you see how folks who might be your neighbors have gone solar. Lower prices have made solar more affordable than ever before in Virginia. We can even share options for zero-down financing like that used by many of our customers to help you get solar without any upfront cost.
Of course, not every house qualifies for solar. But we do our best to make it work on a variety of locations. Contact us today for your free home assessment and price quote. We’ll come by your place anywhere from southwestern Virginia to Harrisonburg to Charlottesville to Lynchburg and let you know what it would take for you to go solar this year.
— Andrew Brenner, Main Street Solar





